Websites, management and Meta adsEtobicoke, Ontario
Your business is better than your website.
I redesign outdated business websites so they look as established as the company behind them. Then I look after them, and run the Meta ads that send people there.
After Same company. A site that matches the business.
(00) Why this matters
People judge a business by its website before they ever pick up the phone. If yours still looks like 2009, some of them will quietly move on to the next result, even if you paid for the click. I build the version of your site that looks as good as the work you actually do, and then I look after it.
(01) Work
Four redesigns, each built before anyone asked.
Every project here is a concept I made on my own, from a real or an invented business, so you can judge the work before you spend anything. Open one to see the problem, the thinking and the details.
(02) Why it works
What a better website actually changes.
Pick a point on the left. The site on the right is a fictional distributor, and everything on it works: search it, filter it, build a quote.
I start from how your customers shop, not from a template. Your categories, your part numbers, your words.
Search that understands part numbers, and a menu with four items instead of twenty-six. Watch it find a bearing.
Same company, same products. The difference is whether a new customer trusts it in the first few seconds. Flip between the two.
Plenty of your customers will open your site on a phone, at a counter or on a job site. It should work there too.
Every page ends in one obvious action: get a quote, call, or book. No hunting for the contact page. If you pay for ads, it matters more, because every click costs you money.
Halden Industrial Supply is a fictional company, built to show what is possible.
(03) Services
What I can do for your business online.
Websites
The design and the build.
- Audit of what the current site gets wrong
- New design and build
- Redirects from every old page
- Page-by-page plan
- Custom layout and typography
- A private preview before anything goes live
- Clean, readable code
- Optimized images and fonts
- Forms that work and are tested
- Single focused page
- Built to match your ad
- Clear form or call button
- Layouts for phone, tablet and desktop
- Checked on real screen sizes
- Navigation that works with a thumb
- Simpler menus and page structure
- Shorter, friendlier forms
- Calls to action in the right places
- Your logo and brand, kept
- Updated type, colour and layout
- Your content, rewritten where it helps
Management
Hosting, updates and changes after launch.
- Hosting, backups and security updates
- Up to an hour of changes each month
- A short note each month on what I did
Meta ads
Facebook and Instagram ads that send people to the site.
- The ad account stays in your name, and you pay Meta directly
- Ad images and text written for your business
- A simple lead form or a landing page
- A small test budget to start
- A plain monthly report: what you spent, what came in
NNorthgate Heating & AirSponsoredFurnace stopped? Tell us what is happening and we will call you back, usually within 15 minutes.
Same-day service, 7 days a weekHeat back on today.
Sample ad and landing page for a fictional company
Not sure which one you need? Send me the address of your current site and I will tell you what I would change first.
Send me your website(04) Process
Six steps, from first conversation to every month after.
Discover
I start with your business, not a template: what you sell, who buys it, what your current site gets wrong and what a visitor wants to do in their first ten seconds.
Deliverable A one-page brief
Who buys from you, and why?
What does the current site get wrong?
What should a visitor do first?
Strategy
Structure before style. I map the pages, decide what each one has to do and write the headlines. You approve the plan before any design work starts.
Deliverable Site map and page goals
Design
I design the key pages in the browser, using your real content, logo and photos. You see a working preview, not a flat mock-up in a PDF.
Deliverable A private, clickable preview
Build
Fast, accessible and easy to maintain. Clean code, optimized images, forms that work and nothing you did not ask for.
Deliverable A finished site, ready to review
Launch
I set up the domain, hosting, redirects and security, check everything one more time, and stay close for the first weeks in case something needs adjusting.
Deliverable A live site and handover notes
Look after it
After launch I keep the site updated, secure and backed up. If you run Meta ads, I send a plain report each month: what you spent and what came in.
Deliverable A monthly note in plain English
(05) About
I care a lot about the details, and I like businesses that have earned a better website.
I’m Ivan, a web designer and developer in Etobicoke, Ontario, and Refit is my one-person studio. I’m early in my career, so every project gets my full attention, and I would rather show you real work than describe it.
Everything in my portfolio is a concept I built on my own. That is also how I like to work with clients: you see a working preview before you commit to anything. Ads start the same way, with a small test budget first and a plain report on what worked and what did not.
I use modern tools, including AI, to move quickly. I stay responsible for every decision that ends up on your site or in your ads.
- Based in
- Etobicoke, Ontario
- Works with
- Businesses across the GTA and beyond
- Usually replies
- Within a day
(06) Contact
Your website is often the first impression. Make it count.
Let’s build something better.
- I read itEvery message is read by me, not a sales team.
- I replyWith a few questions, or a first idea of what I would change.
- You decideNo pressure and no obligation to hire me.